June 27, 2012 — Morehead State University will offer a graduate course on tourism and event management beginning July 2. The four-week course will review important features of tourism in the economy, examine elements of event management, and culminate in a day-and-a-half meeting to be held in Louisville on July 27 and 28.
"While the vast majority of our MBA courses are totally online, this course is a hybrid, combining online interactions with a hands on, face-to-face component," said Michael Harford, professor of management and instructor of the course.
"MSU is pleased to have the involvement of the Kentucky Tourism, Arts and Heritage Cabinet Secretary Marcheta Sparrow and members of the Cabinet agency staff," added Harford. “In addition to the Cabinet participation, the Louisville tourism agency and Louisville attractions, hotels, and event venues will be involved.
Harford explained that virtually every business is involved in event management, whether for promotion of the business, or for employee or community relations. The course will examine state incentives, the travel industry, festival operations, and organizational issues related to attractions.
Students interested in learning more about the course should email Harford at harford@moreheadstate.edu.
For enrollment questions, including special enrollment options for persons not admitted to MSU’s MBA program, contact Keith Moore at 783-2174, or by email at k.moore@moreheadstate.edu.
